本帖最后由 社工哥哥 于 2010-3-25 19:14 编辑
当我在研究生的时候，我记得谁的学生有计划毕业后开始私人执业权利的数目。
I myself was intimidated by the idea, because I realized that private practice was a business venture, and graduate school did not prepare me for that aspect of social work practice.
我本人也害怕的想法，因为我意识到这是一个私人执业业务的合资公司，研究生院没有准备的社会工作实践方面我。 After gaining some years of experience under my belt and conducting much research about the business aspects of private practice, I felt confident to venture into this territory of social work, but not without first taking the following steps.
在获得由我带了一些多年的经验，并进行有关的私人执业的业务方面有什么研究，我感到有信心，能够考虑这一社会工作领域，但并非没有先采取以下步骤。
Establish Professional Supports 建立专业支持
Social workers who move from agency life to private practice gain the benefits of autonomy but lose the benefits of peer support unless they become connected with networks in the community.
社会工作者谁摆脱机构私人执业的生活获得自治的利益，但失去朋辈支持的好处，除非他们成为连接社区网络。
They can gain support by joining and participating in professional organizations, joining and participating in community organizations, or taking continuing education courses.
他们就可以通过加入和参加专业组织的支持，加入和参加社区组织，或采取持续教育课程。
In addition to joining a group, you may want to consider starting your own peer group with other social workers who share similar interests. 除了加入一个组，您可能需要考虑谁开始与其他有共同利益的社会工作者自己的同伴。
Being part of a group will not only help you gain peer supports in the community, but it will also help you to establish a network for referrals and to keep up to date with developments and opportunities within your profession.
作为一个集团的一部分，不仅会帮助你获得同侪社会支持，但它也将帮助你建立一个网络，并转介保持与发展，并在您的职业机会的日期。
Create a Practice Design 创建实践设计
Before you begin recruiting potential clients, you must create a practice design. 在您开始招募潜在客户，您必须创建一个实践设计。
A practice design is a business plan for private practitioners. 设计一种做法是，私人执业的商业计划。
As a social worker venturing into private practice, you must ask yourself, “What type of clients do I want to work with?” Consider age, ethnicity, socio-economic background, and specific clinical/social issues when identifying the populations that you serve. 作为一个社会工作者大胆转为私人执业，你必须问自己，“什么类型的客户我想工作呢？”考虑年龄，种族，社会经济背景，以及具体的临床/社会问题时，确定你的人民服务。
You also need to determine where you want to practice. 您还需要确定您要的做法。
Consider immediate demographic populations, as well as convenience/accessibility to you and potential clients. 考虑眼前的人口群体，以及方便/方便您和潜在客户。
When creating a practice design, you must also consider how much time you have to commit to your practice, including office hours and time for administrative duties. 当创建一个实践设计，你还必须考虑多少时间，你必须承诺的实践，包括办公时间和行政职务的时间。
This must be weighed against how much you expect to earn and how much you can afford to spend. 这必须权衡你多么希望挣钱多少你有能力负担。
Take into consideration the number of clients you want to treat, as well as current insurance rates, private pay rates, and sliding scale fees, in addition to expenses such as office space, office furniture/supplies, telephone, Internet, marketing material, malpractice insurance, liability insurance, and so forth. 考虑到客户想要治疗，以及目前的保险费率多少，私人工资标准，按比例收费，除了开支，如办公场所，办公家具/用品，电话，互联网，营销材料，违规行为保险，责任保险，等等。
Create a Professional Profile 创建专业简介
In addition to a practice design, you should also create a professional profile. 除了设计的做法，你也应该创建一个专业的形象。
A professional profile is similar to a résumé or a curriculum vitae, but it is much more detailed, personal, and it is written in a narrative format. 专业概况类似于简历或履历表，但更为详细，个人，并且它在叙述格式编写的。
This profile includes information such as: 此个人资料，如信息包括：
Your name 你的名字
Current position 当前位置
Past education 过去的教育
Work experience 工作经验
Professional affiliations 专业背景
Treatment approach 治疗方法
Professional goals 职业目标
Areas of special interest 特别感兴趣的领域
What makes you unique 什么使你独特
When creating a professional profile, it is best to include as much information as possible, as it is always easier to cut down on information when needed than it is to re-write or add more details to your profile. 当建立专业形象，最好是包括尽可能多的信息，因为它总是容易在需要的时候削减，但要重新编写或添加更多的细节您的个人资料信息了。
Once your profile is created, you will have your blueprint for marketing your private practice. 一旦你的文件被创建，你有你自己的营销您的私人执业的蓝图。
The following are tools/tips for marketing your practice. 以下是工具/营销的实践技巧。
Brochures and Other Promotional Materials 小册子和其他宣传材料
Brochures are an attractive way to publicize what you do. 手册是一个有吸引力的方式宣传你怎么做。
Use your professional profile to create brochures about your practice. 用你的专业文件来创建你的做法的小册子。
When designing your brochure, remember to be creative, as it is your means to attracting the attention of potential clients/referral sources. 在设计你的小册子，记得有创意，因为它是你的手段来吸引潜在客户/推介来源的注意。
The brochure should not be just a repeat of your professional profile, but also a source of information for the user so that he or she is inclined to read it, keep it, and even pass it along. 本小册子不应该仅仅是你的专业配置重复，而且是对用户的信息来源，使他或她倾向于读它，就继续，甚至转。
For example, if you are practicing as a behavioral therapist, then your brochure should provide information about behavioral therapy or how behavioral therapy can help people with their problems, in addition to your qualifications as a behavioral therapist. 例如，如果你搞一个行为治疗师，那么你的小册子应提供有关行为疗法或行为疗法的信息如何能帮助他们问题的人除了你的资历，作为行为治疗师。
Also, it may be helpful to have more than one type of brochure targeted toward different audiences with specific information such as “Living with Bipolar Disorder.” 此外，它可能是有益的多个具体的信息对不同的受众有针对性，如“生活与双相情感障碍手册的类型。”
Business cards are another basic marketing tool and an essential for anyone in private practice. 商务卡是另一种基本的营销工具，并为私人执业的人是至关重要的。
They are the least expensive to print and the easiest to distribute. 他们是最便宜的印刷和分发最容易。
However, many people don't know how to make the best use of business cards. 然而，许多人不知道如何充分利用名片最佳的利用。
Most business cards include basic contact information, but because business cards are the most distributed and often the only marketing tool used, they should provide a snapshot of your practice.
大多数的名片包括基本联系信息，但由于名片是最分散，而且往往是唯一的营销工具，他们应该提供您的做法快照。
The following is a list of important information to include on your business cards:
下面是一个重要的信息列表，包括自己的名片：
Name 名字
Qualifications 资格
Address 地址
Phone number 电话号码
E-mail address E - mail地址
Website 网站
Services offered 提供的服务
Logos 标识
Quotes 行情
It is important to have a marketing image, so that people remember you. 重要的是有一个市场形象，让人们记住你。
Other materials, such as your Web site, letterhead, note cards, and envelopes, should be coordinated to have the same look as your business cards and brochures. 其他材料，如您的网站，信纸，说明卡，信封，应进行协调，有您的名片和宣传册相同的外观。
We'll discuss those in more detail later. 我们将详细讨论这些以后。
Marketing Letters/Direct Mail 营销信函/直邮
In my opinion, your practice does not exist if people do not know about it. 在我看来，这种做法不存在，如果人们不知道。
You must get the word out. 你必须让这个词了。
I would start by creating a marketing letter that will be sent out to potential referral sources, such as medical offices, churches, schools, community programs, and so forth. 我想先建立一个市场，将信寄出潜在的推介来源，如医疗机构，教会，学校，社区项目，等等。
When selecting potential referral sources, it is easiest and most effective to start with providers in your immediate geographic location before branching out further. 在选择潜力推介来源，这是最容易和最有效的方法，在您的直接供应商的地理位置分支前开始在进一步。
The letter should introduce yourself, explain about your practice, and attempt to establish a reciprocal relationship. 信中应介绍自己，说明你的做法，并试图建立一个互惠的关系。
By reciprocal relationship, I mean that you should offer a service in exchange for referrals. 通过互惠的关系，我的意思是你应该提供一个交流的转介服务。
The service must be something that is easy for you to provide, so that you do not exhaust your physical and financial resources. 该服务必须的东西，很容易为您提供，这样你就不会尽自己的身体和财政资源。
Some examples of reciprocal services are: 对等服务的一些例子：
Free telephone consultations 免费电话咨询
Referrals to their service 他们的服务推介
A brief workshop or in-service 简短的讲习班或在职
Written material on a topic of interest 书面材料感兴趣的主题
The marketing letter should be accompanied by brochures and business cards for distribution and can be followed by other forms of direct mail. 市场营销信应附有小册子，分发名片，可以通过其他形式的直接邮件之后。
Examples of other forms of direct mail are: 对其他形式的直接邮件的例子有：
Updates about changes to your practice (ie, being added to an insurance panel) 关于您的实践的变化的更新（例如，被添加到保险面板）
Holiday cards 节日贺卡
Written information/publications (either written by you or articles that you find that may be of interest to them) 书面资料/出版物（由您或的文章写道，你会发现可能感兴趣的他们）
Establishing Community Linkages 建立社区联系
Although marketing letters and direct mail are important, they cannot stand alone. 虽然市场营销和直邮信是重要的，他们并不孤立。
They serve as introductions to your practice, but are most effective when they are followed up by a phone call or visit. 他们作为你的做法的介绍，但最有效时，随后一个电话，或访问了。
It is extremely important to contact potential providers by phone or in person to establish a relationship with them. 这是极为重要的联系，通过电话或亲自潜在供应商建立一种与他们的关系。
The call should be kept simple and informative, letting them know about your availability and offering your reciprocal service. 此次电话会议应当保持简单和内容丰富，让他们了解你的情况和提供服务的相互了解。
Again, you should present yourself as a resource to your potential referral sources and offer to provide them with services such as telephone consultations, written material, and in-services or workshops. 同样，你应该说成是自己的潜力推介来源，并提供自己的资源提供服务，如电话咨询，他们的书面材料，并在服务或讲习班。
Creative Use of Computers 创造性地使用电脑
In this day and age, the use of computers is essential to any business. 在这个时代，使用电脑是必不可少的任何业务。
Having an e-mail address and Web presence is as important as having business cards and brochures. There are many providers who will give you access to free e-mail, and some also offer a free Web page. 拥有一个电子邮件地址和网络存在，是具有同样重要的名片和宣传册。有许多供应商谁将让您使用免费电子邮件，有些还提供免费的网页。
Web hosting packages are also easily accessible and start with prices as low as $2.99/month with easy do-it-yourself options. 虚拟主机包，也方便与美元的低点方便做2.99/month自己动手期权价格开始。
I am by no means a computer whiz and have been able to design some pretty acceptable Web sites. 我决不是一个电脑奇才，并已能设计一些漂亮的可以接受的网站。
When designing your Web site, you should keep in mind the same basic information as you did when designing your brochure. 在设计您的网站，你应该记住相同的基本信息，你没有在设计你的小册子。
The Web site must be attractive, user friendly, and it helps to include helpful resources such as mental health or therapy information, articles written by you, or links to other articles that will attract potential clients and referral sources. 该网站必须有吸引力，用户友好的，有利于包括诸如心理健康或治疗有帮助的信息资源，由您撰写的文章，或其他物品，以吸引潜在的客户和推介来源的链接。
Your Web site should also include your professional profile, your contact information, and should be designed in a fashion similar to your brochures, business cards, and other materials. 您的网站也应该包括你的专业形象，您的联系信息，并应在类似的风格的小册子，名片设计，和其他材料。
If this idea is completely overwhelming to you, you should check out some Web sites of other practitioners and find out who designed their sites. 如果这种想法是完全压倒你，你应该检查其他从业人员某些网站并找出谁设计他们的网站。
(It is often listed at the bottom of the Web page.) Consider investing a couple of hundred dollars with that Web designer. （它通常列在网页的底部。）考虑投资与该网页设计师的100美元左右。
Writing and Public Speaking 写作和公开演讲
One of the keys to successful marketing is to make your name familiar by keeping your name in the public domain. 关键之一成功的营销是使你的名字被留在公共领域的熟悉你的名字。
You want to be known as the expert in one or two topics related to your mental health practice. 您想成为知名的专家之一，或与您的心理健康实践两个问题。
This is known as your niche. 这就是您的定位。
Your niche should not limit the work you do, but identify you as an expert on a particular subject. 您的适当位置不应限制你的工作要做，但确定为某一个特定的专家你。
When people think of your niche topic (or something related to it), you want them to think of you. 当人们对您的适当位置的主题（或与之相关的东西）认为，你希望他们对你的看法。
The best way to do so is by writing and public speaking. 最好的方法这样做是写作和演讲。
These roles can be intimidating and are often careers themselves, but if planned correctly, they can be great ways to build your practice. 这些作用可以是吓人，而且往往自己的事业，但如果计划的话，他们可以是伟大的方式建立自己的做法。
You can start by writing articles for local magazines or newspapers. 您可以通过书面的杂志或报纸的文章。
The smaller periodicals are often looking for new ideas and topics that are of interest to the general population. 较小的期刊往往是寻找新的思路和主题感兴趣的向一般人群。
You can also print your own brochure or newsletter that you distribute to local community health centers. 您还可以打印自己的宣传册或通讯，你分发到当地社区卫生服务中心。
Be sure to include your contact information. 一定要包括您的联系信息。
You can also begin public speaking by contacting local social groups, churches, and schools and offering to do workshops on topics of interest, such as stress management, healthy relationships, handling peer pressure, and so forth. 您也可以首先通过联系当地的社会团体，教会演讲，学校并提供做感兴趣的主题，如压力管理工作坊，健康的关系，处理同侪压力，等等。
Again, it is helpful to provide resources that people will keep, use later, and/or pass along that also have your marketing message. 同样，是有帮助的人们提供资源将继续使用后，和/或传递的也有你的市场信息。
Press Releases 新闻发布
We often forget that good news is newsworthy. 我们往往忘记了，好消息是新闻价值。
If you are planning any speaking engagements, notify the local media (newspaper, radio, television) and get the word out with a press release. 如果你计划的演讲活动，通知当地媒体（报纸，广播，电视），获得的一份新闻稿中指出。
Although media coverage should not be the reason why you do charitable work, there is no reason why you should not be acknowledged for any charitable work you do. 虽然媒体的报道不应该是你的原因慈善工作，但为什么你不应该对任何慈善工作，你没有理由不承认。
For example, if you are conducting a toy drive, writing a press release can help support your cause as well as enhance your public image. 例如，如果你是一个玩具驱动器进行，写新闻稿，可以帮助您的事业的支持以及提高你的公众形象。
You can also create press releases about topics of public interest, such as the national suicide rate and your advice for living with depression. 您还可以创建对公众利益的议题，例如全国自杀率和你的生活与抑郁症的意见，新闻稿。
Another strategy for press releases is to respond to a topic already in the news, such as your experiences with teen violence in response to a school shooting. 新闻稿的另一个战略是响应话题已在新闻如在回答青少年暴力校园枪击事件的经验。
Be sure to include information about your practice, such as a brochure or professional profile, when submitting your release to the media. 一定要包括诸如小册子或专业的文件在提交您的版本的媒体，你的做法，信息。
You must approach your practice as a business, and businesses are responsive to their environments. 你必须着眼于企业的实践，企业正在响应他们的环境。
It is not a process that you begin and then sit back and it magically replicates itself. 这不是一个过程，你开始，然后坐下来，它便会神奇复制自身。
Managing a private practice is an active process, and you must maintain a hands-on approach throughout the life of your practice. 管理一个私人的做法是一个积极的过程，你必须保持你的整个生命实践动手的做法。
With that in mind, you must remember to periodically look over and possibly adjust your practice design, professional profile, marketing tools, and marketing strategies to maintain your private practice. 考虑到这一点，你必须记住定期查看，并可能调整您的实践设计，专业概况，营销手段和营销策略，保持你的私人执业。
作者简介： Keisha Cox, LCSW, MS, has been in practice as a clinical social worker since graduating from New York University's School of Social Work in 2002 and currently operates a private clinical practice in Mount Vernon, NY. 凯莎考克斯，LCSW，硕士，已在临床实践中 ， 作为自纽约大学社会工作学院2002年毕业的社会工作者 ， 目前经营着一家私营的弗农山庄，纽约临床实践。 She has postgraduate training in loss and bereavement and in child and adolescent psychotherapy, in addition to more than 10 years of experience in the fields of mental health and substance abuse. 她在研究生培训的损失和痛苦 ， 在儿童和青少年的心理治疗，除了10多个在心理健康和药物滥用等领域的经验。 Ms. Cox also has an MS in management from the Robert Wagner School of Public Service and is experienced in fundraising, marketing, event planning, program evaluation, program development, and as a social work manager. 考克斯女士也已经从罗伯特瓦格纳公共服务学院在管理硕士学位 ， 在筹资，市场营销，活动策划，项目评估，项目开发经验，并作为社会工作的经理。 Ms. Cox is the founding and coordinating clinician of Community Counseling, a consulting firm that establishes linkages between mental health providers and members of the community. 考克斯女士是建立和协调社区咨询，顾问公司 ， 建立心理健康提供者和社区成员之间的联系临床。 | 
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发表于 2010-3-25 19:03
楼主
发表于 2010-3-26 09:01
